RivanLabs is a customer intelligence company. We build software that helps businesses understand their customers, communicate at the right moment, and grow revenue — using data they already have.
RivanLabs was born inside a real business.
Our founder, Sam Itshaki, spent a decade building and scaling e-commerce brands. He managed hundreds of thousands of customer relationships, ran thousands of marketing campaigns, and generated millions in revenue.
Along the way, he discovered something that frustrated him: every tool in the marketing stack was built to show data, but none of them were built to make decisions. Open rates, click rates, conversion rates — numbers everywhere, intelligence nowhere.
So he started building. First for his own brands. Then he realized every business owner faces the same problem. RivanLabs is the result.
More dashboards don't solve the problem. The world doesn't need another chart. It needs tools that have opinions — that tell you what's working, what's broken, and what to do about it.
If you need a data science degree to use the tool, we failed. Our products are designed for the person who makes decisions, not the person who writes SQL.
Vanity metrics are noise. Every feature we build is measured by one question: does this help the user make more money?
We don't build features because they sound good in a pitch deck. We build them because our founder needed them to run his own business. If it doesn't solve a real problem, it doesn't ship.
10 years in e-commerce. Built and scaled DJK (drjoelkaplan.com) to $2M+ ARR. Operated across Shopify, Magento, Klaviyo, and wholesale B2B. Lives the problems RivanLabs solves.